The narrative follows Ravi, a fictional design student who becomes addicted to the site during the same semester he’s enrolled in a UI/UX course. It’s structured as a series of vignettes forcing the reader to become a navigator, discovering and pulling together the narrative from disparate parts attempting to gain mastery over a narrative that refuses its own coherency.
The website is distributed through Clique Books, a web-based publishing initiative for their second edition in 2025.