The Preparedness and Treatment Equity Coalition (PTEC) brings together private businesses, researchers, and advocates to narrow health disparities through a focus on metrics to identify inequity and through delivery system changes to close gaps in care. The creative team at Patients and Purpose was tasked with branding this coalition and creating a website using Squarespace per the client's request for an ease of changes in the future.
A team of designers were tasked to explore potential logo options for the organization. While the client ended up choosing a logo created by another designer, here are some of my favorites that I created for the exploration:
The website stays true to the brand colors and typefaces while introducing a photography treatment executed throughout the website for visual interest. The team worked around the limitations of the Squarespace template by coding in changes to the appearance and interactivity.
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