The TURNNT (Trying to Understand Relationships, Networks and Neighborhoods in Trans Women of Color) study aims to better understand the challenges and the factors that affect trans women of color in order to better serve the needs of the community. This campaign was created in collaboration with Columbia University’s Spatial Epidemiology Lab in order to acquire participants for the study. The information received will be used to help develop and improve health care, policy, and planning to support healthy living for trans women of color.
Role: Branding Exploration + Art Direction
The videos offer personal and intimate portraits into the lives and experiences of trans women of color.
WEBSITE AND SOCIAL
MM+M Awards | Silver: Diversity and Inclusion Campaign 2020
2020 WEBAWARD| Outsanding Achievement in Web Development - Best LGBTQ+ Website
2020 Internet Advertising Competition Award | Outstanding Achievement in Internet Advertising - Best Gay/Lesbian Website
Photography - Spencer Ostrander
Cinematography - Theodore Rex King
Copy - Julian Soto, Tyler Seecof
Art Direction - Patrick Lupinski, Nora Travis, Katie Schmitt
Creative Lead: Dina Peck